Graff Backstory
Graff Jewelry was founded in London in 1960 by Laurence Graff, who fostered his company from an intense passion for diamonds. A brief seven years later, at the young age of 29, Graff entered the international market with a series of successful exhibitions. Through hard work and determination, Graff Jewelry soon opened over 50 stores internationally. Stunning and historical pieces can be located in London, Melbourne, Monte Carlo, Beijing, Las Vegas, New York, and Tokyo, to name a few.
Graff Jewelry has been bestowed multiple prestigious honors, including four Queen’s Awards to Industry. This award honors UK business with a Royal reception to recognize their outstanding international trade achievements, innovation, and promoting opportunity through social mobility and sustainable development.
Graff Jewelry had the privilege to have discovered, cut, polished, and set some of the finest diamonds ever certified in the world. This privilege includes the Graff Lesedi La Rona, at 302.37 carats, it is the highest color and clarity GIA certified diamond. Precious diamonds, emeralds, sapphires, and rubies are carefully selected and set in rings, bracelets, necklaces, earrings, and brooches in each of Graff Jewelry collections.